The only good copy is copy that your audience actually wants to read.
It all comes back to memorability and accessibility, no matter the topic.
Whether you want me to take a simple brief and run with it, or be fully collaborative from start to finish, there are all sorts of ways we can work to get the best out of your project.
I love using my digital marketing experience and journalistic instinct to find what makes your story worth telling.
Keeping scrolling for introductions, or head straight to the THE WORK to see what I can do for you.
THE WORK
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THE WORK *
COPYWRITING
I pride myself on creating copy that’s genuinely valuable for client and consumer — informative, accurate, and ready to go quickly. With GRA & Hydrogen, I’ve delivered copy work across various industries including construction, tourism, sustainability, veterinary care, fashion, food & drink and healthcare. What’s next is up to you!
longform
With experience as a music, lifestyle and print news journalist, I love writing features, columns and reviews that suit your audience, drive clicks, and add real value to your platform or publication.
Time to get noticed. The best SEO copy is clean, concise, and most importantly, is accurate and more attuned to your audience than anything produced by AI. To build your search authority, I deliver copy that really clicks.
SEO
Daunting as they may seem, whitepapers are a great opportunity to take a deep, deep dive into your product, service or campaign.
From finding the perfect angle to delivering a meticulously researched final product, your whitepaper is in safe hands.
WHITEpapers
If you’re looking for an audit/refresh of your website copy, or a complete tone and messaging redesign as part of a wider rebrand - I can help you find the balance between bold statements and meaningful messaging.
WEBsite
Case studies help to demonstrate your services and celebrate your work so you can start turning heads within your industry and beyond. Give me the bulletpoints and I’ll handle the rest.
Case studies
GHOSTwriting
There aren’t many people who like writing about themselves - so let me do it for you!
From LinkedIn posts to speeches to press comments to columns, I can write copy that adds value and feels like you.
Do you need support getting word about you or your brand out there? I can put together your press release quickly and efficiently, organise and conduct staff interviews, and handle your press distribution.
PRess releases
proof reading & editing
It can be hard to hold an objective, critical view of a project when you’ve already spent a lot of your energy on the gruntwork. I can make sure your work is watertight, and add a little bit of sparkle while I’m at it.
Brochures? Creative ideation? Tone of voice workshops? Newsletters? Emails? Branding & taglines? You’ve got it. No matter your copy needs, nothing is off-limits.
anything ELSE?
SOCIAL MEDIA
With several years experience working with social-only and full-service agencies, I’m very comfortable providing social support for you and your business. With Hydrogen & GRA I’ve been lucky enough to work across a very broad range of clients including AGS Airports, Pact Coffee, Cameron House, Finsbury Food Group, Hachette Partworks, and award-nominated B2B recruitment campaign with BE.Scot.
Strategy
Want to get ahead on social but don’t know where to start?
From platforms to posting schedules to content themes, there’s a lot to think about. As well as auditing your current socials, I can work with you to provide a fully fledged strategy to get your socials moving in the right direction.
Whether you’re a one-person operation who wants to create a personal, casual connection with your audience or you want a tone of voice bible for employee reference, we can work together to create something that looks, sounds and feels just right.
Tone of voice
Community management
So you’ve posted your content and it’s doing well. Now what?
Strategic community management can make sure your engaged audience stays that way through messaging that feels personalised to your audience, and in-step with your tone of voice.
There’s no one size fits all approach to creating copy and content for your social channel, but what does matter is consistency. I can work with you and/or your team to deliver a regular schedule of high quality content.
Content creation & consultancy
When all is said and done, measuring your impact is the most important step in taking things to the next level.
I can provide monthly or quarterly social reports for your business with an accessible digest of actionable items for your team to implement.
Reporting & Analytics
Do you want to keep yourself on the right track, or provide a training or workshop session so your staff can deliver your social strategy with confidence?
With experience speaking at workplaces, universities and colleges, I can create a bespoke package to suit your needs.
coaching & Workshops
WHO I AM
Hello! I’m Josh and I’m a Creative based in Glasgow, Scotland.
Most of my interests in life are a result of fairly
incidental obsession. From music to climate action to coffee to books and all manner of niche stuff in between - I love knowing a thing or two about a thing or two.
It only made sense for me to choose a career that allowed me to dip my toe into many different worlds.
With an Honours degree in Journalism and a Masters degree in Strategic Communications & Public Relations, I’ve been able to channel that curiosity for the world to support businesses in just about every sector you could think of during my time with digital marketing agencies We Are Hydrogen & GRA.
Now, I want to help you. Check out testimonials below, or scroll to the end for enquiries and portfolio requests.
Testimonials
“Josh is one of the most talented and versatile copywriters I have had the pleasure of working with. Josh can write for any brand type and can deftly switch between short and long form.
Where he truly shines is bringing the flair that AI is yet to master - real emotions, wit, humour and the mirror of our lived experiences. Josh not only excels in execution, but in ideation too.
His unique ability to know what will work on social, coupled with his breadth of knowledge and experience, makes him invaluable in making a brand stand out conceptually.”
Lisa Gormley
Brand & Content manager the access group
“Josh was previously part of our agency team at GRA and supported us with copywriting during his time with us.
We're delighted to be still working with Josh now in a freelance capacity and continue to find him responsive and straightforward to work with.
I’d be more than happy to recommend him to a wide range of businesses for support on copy.”